ouch! videos of peole falling.

sit back and God bless those ...

Singapore Airline, SIA, world's BEST airline vol. 4

First class

There are three variations of the first class cabin. The oldest version is available on selected Boeing 777-200 and all Boeing 777-300 aircraft in the fleet which only feature lie-flat seats and has a small PTV. These first class seats have a configuration of 2-2-2 and are used mainly on regional flights. On all Boeing 747-400s, the first class product is known as the SkySuite and the seat is upholstered with leather and is trimmed with Burrwood. The seat can be fully reclined and is a lie flat seat. Bed linens and duvets are given on all flights with a pyjama suit designed by Givenchy. In-seat power supply is available on every First Class seat.



SIA New First Class Television Commercial




The new first class was unveiled on 17 October 2006 with a 35 inch wide seat, upholstered with leather and a Mahogany wood finishing. The seat has a 23 inch LCD screen for KrisWorld. There is a stowage space with a standard cabin bag stowed in seat as well as a mirror and a drawer. The amenity kit is from Salvatore Ferragamo and a turn down seat service is available on all long haul flights, where the cabin crew will transform the seat into a bed, with bedlinen prepared for the passenger. Passengers pay a higher price for the new first class seats and can only redeem miles for full first class tickets and not for the saver fare.


Business class

Formerly known as the Raffles Class, there are three variations of business class cabin. The business class cabin in all Boeing 777-200 and Boeing 777-300 aircraft feature an Ultimo Plus seat in a 2-3-2 layout, unlike the new seatings in a 1-2-1 layout. This variation is used mainly on regional flights and was formerly the business class seats used on all aircraft before the Spacebeds were introduced on long haul aircraft in 2002. On all Boeing 777-200ER, Boeing 747-400 and Airbus A340-500 aircraft, Spacebeds are used on business class. The Spacebed is an angled lie flat Swiss-Italian designed seat with a lowered armerest to provide a wider width allows more room to be given when in a sleeping position as well as a four way adjustable headrest. The seat is 27 inches wide and is 6 foot 6 inch long with a larger space given for sleeping and work. The seat has retractable 10.4 inch PTV and a Dolby headphone surround sound. An amenity kit is given to all business class passengers with eyeshades given on medium to long haul flights. In-seat laptop power supply is available on all seats with personal stowage space in every seat. The new business class seats currently available only on Boeing 777-300ER flights.


SIA New Business Class Television Commercial




Passengers have to pay a higher price for the new business class seats and KrisFlyer members redeeming miles can only redeem for the full ticket and not saver tickets. The seats are in a 1-2-1 configuration and features a fully lie flat bed with a seat width of 30 inches. The airline claims to have the largest full flat bed in business class, although Virgin Atlantic, an airline which SIA owns 49% of it, makes the same claim as well. A quilt, pillows and bed linen is given to passengers onboard the flight. A 15.4" LCD screen is available on every seat with a 700 music CD collection. Two USB ports are provided at every seat together with a laptop power supply. The seat is made of leather as opposed to the old seats which were made of fabric. A height adjustable table, a mirror, a coat hook and a stowage space under the seat is provided in the seat as well.


2006 Singapore Girl Television Commercial




Executive Economy Class

Executive Economy is only offered on Airbus A340-500 aircraft and replaces the standard economy class cabins. This seats are available only on non-stop flights to Newark and Los Angeles and on selected flights to Jakarta. The seat has a seat pitch of 37 inches and a width of 20 inches as well as a 150 degree seat recline. Like standard economy class seats, adjustable headrests and footrests is available on every seat. There is a 9 inch screen for inflight entertainment and in-seat power supply at selected seats. A minibar is located at the back of the aircraft where light snacks and drinks are offered during the flight.


Singapore Airlines A345 Leadership Advertisement




Economy Class
All economy class seats have PTVs on every seat offering KrisWorld, the airline's inflight entertainment system. All seats have footrests, an adjustable headrest, side-flap "ears" with a reclining seat to a certain angle. Bassinets are available in the front section in the cabin. Economy class passengers receive a pair of socks and a dental kit on all night flights and long haul flights. The new Economy class seats on Boeing 777-300ER aircraft have a 19 inch wide seat as well as more knee room and legroom with an improved adjustable headrest. The new seats offers a personal reading light, a coat hook, a spectacle compartment, mirror, and an inflight handset. In-seat laptop supply is provided on every seat and a 10.6 inch PTV for inflight entertainment is offered.



In-flight entertainment

Singapore Airlines announced that Panasonic Avionics Corporation has been selected to create the new KrisWorld, Singapore Airlines' IFE system, using the new ex2 system.


Singapore Airlines Super Mario!




Large widescreen LCD TV with 1280 X 768 resolution
A range of Movies, TV, music, games, and interactive programs
Built-in office software, based on Sun Microsystems StarOffice Productivity Suite for use with USB Port
In-seat AC power port


SIA Singapore Airlines B773 ER airplane Business Class




Source of text: Wiki

Singapore Airline, SIA, world's BEST airline vol. 3

About the Coporate Management and Structure



Corporate management

Singapore Airlines is majority-owned by Temasek Holdings, the investment arm of the Government of Singapore, and which accounts for 56.19% of its publicly-listed shares.


The Singapore government has regularly stressed its non-involvement in the management of the company, a point emphasized by Minister Mentor Lee Kuan Yew when he declared that the aviation hub status of Singapore Changi Airport will be defended, even at the cost of SIA.



1991 Singapore Airlines Commercial




However, he was personally involved in defusing tensions between the company and its pilots, warned the airline to cut costs, and made public his advice to the airline to divest from its subsidiary companies. Still, independent research typically rates the airline as practicing sound corporate governance policies in accordance with national regulations.



Singapore Airlines Megatop





Structure

The Singapore Airlines Group has over 50 subsidiaries and associates, including:

International Engine Component Overhaul (IECO) (43.3%)
SIA Engineering Company (SIAEC) (86.6%)
SilkAir (100%)
Singapore Aero Engine Services Private Limited (SAESL) (43.3%)
Singapore Airlines Cargo (100%)
Singapore Airport Terminal Services (SATS) (86.5%)
Singapore Flying College (100%)
Singapore Airlines Limited has a 49% ownership stake in low cost carrier Tiger Airways Pte Ltd, which operates Tiger Airways and owns 100% of Tiger Airways Australia Pty Ltd. [30] However, Tiger Airways is technically not part of the Singapore Airlines Group.


Singapore Airlines Inflight Entertainment




On 15 December 2006, Singapore Aircraft Leasing Enterprise, which the airline held a 35.5% share, was wholely sold to the Bank of China for US$980m.


SIA New First Class Television Commercial





Suggestions to divest from its two biggest subsidiaries, SIA Engineering Company and Singapore Airport Terminal Services, has stretched back several years, in particular when Minister Mentor Lee Kuan Yew voiced his opinion that the airline should divest from the two listed companies to focus on its core business in December 2005. The company has yet to react in kind, however, although it did evaluate this possibility.


global



Source of Text: Wiki

Singapore Airline, SIA, world's BEST airline vol. 2

About the Branding and the Uniform of SIA

The Singapore Airlines branding and publicity efforts has revolved primarily around its flight crew, in contrast to most other airlines who tend to emphasize on aircraft or services in general. In particular, the nurturing of the female air stewardesses as the Singapore Girl has been widely successful, and is a common feature in most of the airline's advertisements and publications. The branding strategy aims to build a sense of mythical aura around the Singapore Girl, and portray her as representative of Asian hospitality and grace.

1992





As part of efforts to build up the Singapore Girl icon, the airline runs one of the most comprehensive and rigorous training programs for cabin and flight crew in the industry to ensure the SIA brand experience is fully and consistently delivered.



1993





The airline's strong repute, and the resulting glamour and prestige of the job has allowed it to be highly selective during its recruitment process as it receives numerous applicants locally and around the region.[citation needed]


1994





Dressed in a version of the Malay Sarong Kebaya designed by Pierre Balmain in 1968, the uniform of the Singapore Girl has remained largely unchanged till this day. The male steward, in contrast, wears relatively sober light blue business jackets and grey trousers. In April 2001, the shoes were replaced by Pierre Balmain-designed safety shoes, in light of safety reviews after the Singapore Airlines Flight 006 crash where stewardesses complained of missing sandals.




Although a successful marketing image for the airline, it has also invoked criticisms for its sexist portrayal of women as subservient to male customers. Most feminist groups also contend that its reference is passé and outdated, which sparks debates that most Singaporean women today are modern and independent. On 9 January 2007, the airline announced its intentions to tender out its existing advertising contract with Batey Ads, the Singaporean company, headed by founder Ian Batey, who is responsible for building up the Singapore Girl brand name and its partner since 1972. The image of the Singapore Girl will still remain, although SIA will now focus on advertising and promoting its modern fleet and technology instead.

2007





On 16 April 2007, the airline appointed New York-based advertising agent TBWA\ to handle its advertising for the airline, beating two other shortlisted candidates, namely DDB and Publicis. This contract is worth S$50 million per year over the following five years, making it the agent's largest win since it started operations in Asia in the late 1990s. SIA called the bid a spirited and competitive one. The company provided no details about the three firms' bids, though its spokesperson Stephen Forshaw said they will start the new branding campaign "as early as there is a practicable opportunity". This change in advertising agency will not affect SIA's buying media agency, which is presently MEC.


Write a letter to Singapore Airlines




Source of Text: Wiki

Singapore Airline, SIA, world's BEST airline

It has won the BEST for many consecutive years.


Singapore Airlines Limited (Abbreviation: SIA; Malay: Syarikat Penerbangan Singapura, Tamil: சிங்கப்பூர் ஏர்லைன்ஸ், Chinese: 新加坡航空公司; Pinyin: Xīnjīapō Hángkōng Gōngsī; abbreviated 新航) (Japanese: シンガポール航空) (SGX: S55) is the national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a presence in the airline markets of Southeast Asia, East Asia, South Asia, and the competitive "kangaroo route" between Europe and Oceania. The company also operates trans-Pacific flights, including two of the world's longest non-stop commercial flights from Singapore to Newark, New Jersey and Los Angeles, California.




Singapore Airlines - Economy Class Promotion Video (HD)




Singapore Airlines - First Class Promotion Video (HD)





Singapore Airlines has built up a strong brand name as a trendsetter in industry and especially in the aviation industry, particularly in terms of service excellence, innovation, safety, and paired with consistent profitability.


Singapore Airlines commercial 1980s





It has received many awards. An industry bellwether for aircraft purchases, it has a reputation for being a very demanding and meticulous buyer, with its purchases closely monitored by plane makers as an endorsement of their aircraft, and by other airlines for potentially reliable and cost-effective purchases. The airline was Asia's first and the world's third airline to be accredited by IATA with the IOSA (IATA Operations Safety Audit).


Singapore Airlines commercial 1984




The airline has diversified into various markets including ground handling, aviation engineering, air catering, and travel tour marketing. Its wholly owned subsidiary, Silkair, manages regional flights to secondary cities with smaller capacity requirements, particularly those in Southeast Asia, China and India. Strong growth potential in air freight operations prompted the setting up of a separate subsidiary, Singapore Airlines Cargo, which leased the entire freighter fleet from SIA and manages the cargo holds in all existing SIA aircraft.


Singapore Airlines Advertisement on 1988





The airline also responded to the threats posed by the low-cost sector by taking a 49% stake in Tiger Airways. Collectively, the Singapore Airlines Group (including SilkAir and Singapore Airlines Cargo) is the world's largest carrier by market capitalization, having overtaken Southwest Airlines in 2006/7, and ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometres. In addition, it is the 8th largest airline in Asia and ranked 6th in the world in terms of international passengers carried.


1991 Singapore Airlines Commercial




Source of Text: Wiki