Airline, United Airlines commercials 2

a bit about the brand of United Airlines.


United adopted a red, white and blue shield logo in 1936, but its use varied widely and was eventually abandoned altogether in the early 1970s. In 1974, the airline commissioned designer Saul Bass to develop a new logo. The "tulip" logo of colored stripes representing overlapping letter "U"s remains in use today with only slight modification.


1968 United Airlines Commercial





The early slogan "The Main Line Airway," emphasizing its signature New York-Chicago-San Francisco route, was replaced in 1965 with "Fly the Friendly Skies." The "friendly skies" tagline was used until 1996. Other United Slogans include:


United Airlines commercial from the 80's





"The Great White Way to New York" (1971-1972)
"The Friendly Skies of your land" (also known as "Mother Country") (1972-1976)
"You're the boss" (1976-1977), "United we fly" (1977-1978)
"That's what friendly skies are all about" (1980)
"You're not just flying, you're flying the Friendly Skies" (mid 1980s)
"Come fly the airline that's uniting the world. Come fly the Friendly Skies" (late 1980s)


United Airlines Commercial 1990





"Come fly our Friendly Skies" (The early ESOP years)
"United - Rising" during the mid 1990s
"We Are United" following the September 11 incident.


1994 United Airlines Commercial




"Relax, Stretch Out" with the rollout of EconomyPlus
"It's time to fly" for the animation commercials (voiced over by Robert Redford), banners, and magazine advertisements of the "It's Time to Fly" campaign.
United's theme song is George Gershwin's 1924 "Rhapsody in Blue", which it licensed from Gershwin's estate for $500,000.[18] "Rhapsody" would have entered the public domain in 2000, but the Sonny Bono Copyright Term Extension Act of 1998 extended its copyright another 20 years.


United Airlines Commercial- The Meeting, 2005




United Airlines Commercial -- Lightbulb