Fedex, 3

Fedex Revenue $32.294 billion USD (2006)
Operating income $3.014 billion USD (2006)
Net income $1.806 billion USD (2006)

The name "FedEx" had been a popular, if unofficial, abbreviation for Federal Express for several years before the company chose it as its primary brand name in 1994. The new identity was revealed to the world on June 24, 1994. The "Federal Express" name was eliminated entirely in 2000, when FDX Corporation changed its name to FedEx Corporation and adopted the tagline "The World On Time".




Fed Ex Superbowl Commercial with Burt Reynolds




In 2000, FedEx and the USPS signed a 7-year contract to carry all the USPS overnight and high-priority mail throughout the FedEx system. The postal contract has recently been extented until 2012 and USPS continues to be one of the largest customers for FedEx. In 2001, FedEx acquired American Freightways[citation needed], a leading less-than-truckload (LTL) carrier, and combined them with Viking Freight to create FedEx Freight.


FedEx not exist yet... not my problem




In February 2004, FedEx bought Kinko's, a Dallas-based chain that provides copying/printing and business services, for $2.4 billion (most likely in response to UPS acquiring Mailboxes Etc). In May 2006, FedEx acquired the assets of Watkins Motor Lines, a leader in long-haul LTL freight transportation for $780 million cash. The purchase allowed FedEx to provide more choices for heavyweight deliveries, expanding its portfolio to meet customer demands. The company has been rebranded as FedEx National LTL, and is part of the Fedex Freight segment.



"Moon Office"




In its advertising, the company made famous the line "Absolutely, positively" for their overnight service; the original phrase was "When it absolutely, positively has to get there overnight." Another slogan, "Relax, it's FedEx", is well recognized. For several years the company promoted the slogan "Don't panic", particularly on buttons. Throughout Europe, the marketing tag line is "whatever it takes".


FedEx Halfpipe commercial





One major exception is Interior Alaska outside of Anchorage or Fairbanks local areas. Overnight packages are transferred to the United States Postal Service and then shipped either parcel post or first class mail with no tracking ability. FedEx marks the tracking of these items as "Delivered to customer" when the USPS receives the items.

Major competitors include UPS, DHL, and TNT, in addition to post office organizations around the globe.

FedEx Commercial - not funny but shall be effective commercial